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[(An Integrative Approach to Innovation Management: Patterns by Nicolas Zacharias

By Nicolas Zacharias

Nicole Zacharias identifies 4 forms of innovation orientation and exhibits that the main leading edge businesses are financially now not the main winning. in addition, he investigates confident and detrimental shopper responses to various dimensions of innovativeness in addition to contingencies that would modify those linkages.

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5. However, we retained these measures because we emphasize the face and content validity of the two constructs, in that the scope of the content of the constructs are adequately reflected by the items as a group (Brahma 2009; Churchill 1979). Furthermore, we validated the importance of all items in a pretest that included qualitative interviews. Considering the variety of psychometric properties assessed (Diamantopoulos/Siguaw 2000), we kept both constructs in our analysis. Methodology 33  Innovation Orientation of Structures/Processes Innovation Orientation of HR Systems Innovation Orientation of Culture Innovation Orientation of Leadership Market-Related Dynamism Technological Turbulence Customer Information Acquisition Activities Product Program Newness Product Program Meaningfulness Return on Investment Return on Sales Variables 1 2 3 4 5 6 7 8 9 10 12 13 Mean s.

3). The next two chapters describe the two studies related to major goals 1 and 2 (see Figure 1-4). Chapter 2 describes Study 1 – patterns and performance outcomes of innovation orientation, and chapter 3 explains Study 2 – different dimensions of product program innovativeness and their effects on customer loyalty. The chapters are structured identically (see Figure 1-6). 1, respectively). 3, respectively). 4, respectively). 5) are presented and interpreted. 6, respectively). 6 Chapter 4 presents the conclusions of this thesis.

Furthermore, we validated the importance of all items in a pretest that included qualitative interviews. Considering the variety of psychometric properties assessed (Diamantopoulos/Siguaw 2000), we kept both constructs in our analysis. Methodology 33  Innovation Orientation of Structures/Processes Innovation Orientation of HR Systems Innovation Orientation of Culture Innovation Orientation of Leadership Market-Related Dynamism Technological Turbulence Customer Information Acquisition Activities Product Program Newness Product Program Meaningfulness Return on Investment Return on Sales Variables 1 2 3 4 5 6 7 8 9 10 12 13 Mean s.

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