By Daniel Zanetti
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Is Your advertising as easy, powerful, and cheap as Duct Tape?
Let's face it, as a small enterprise proprietor, you're relatively within the enterprise of selling. The challenge for many small company proprietors is they be afflicted by "marketing thought of the week" syndrome rather than imposing a scientific method of the matter of small enterprise marketing.
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CAREFUL! Duct tape is a major device. .. it sticks the place you set it. So are the tips during this booklet. If you're able to make a dedication and are keen to make anything occur, John's publication is a brilliant position to begin. --Seth Godin, writer of pink Cow
For all those that ask yourself why John Jantsch has develop into the top consultant and trainer to small companies all over the place, Duct Tape advertising is the reply. i haven't learn a company booklet that's as choked with hands-on, actionable info as this one. There are takeaways in each paragraph, and the luck of John's weblog resides facts that they paintings. Duct Tape advertising can be required examining for an individual who's development a enterprise, or puzzling over it. --Bo Burlingham, editor-at-large, Inc. journal, and writer of Small Giants: businesses That decide to Be nice rather than monstrous
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Additional info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers
My bladder feels close to bursting, but although I really do desperately need to go, I check my watch. Perhaps I can hang on until I get to my destination; then I won’t have to use the toilet on the train. There’s nothing I hate more. From the overall colour scheme to the toilet bowl itself, the key design statement on trains is ‘dingy’. The chances of finding a clean toilet are approximately zero, though in fact, all the designer had to do was to combine the practical with the aesthetically pleasing.
The only question is, where can we find that innovation? See things through the eyes of your customers and be innovative! Customers want good service, but they complain of getting Amaze Your Customers 1-146 18 30/11/05 4:38 pm Page 18 Amaze your customers! poor value for their money, unfriendliness, inefficiency, etc. Only by providing customer-oriented service will a company get its customers to perceive a service they would normally take for granted as something special. This gives a company several decisive advantages: ● The customer sees the price–performance ratio as positive.
The hotel is situated in such beautiful surroundings, and yet none of their overworked employees thought of serving the refreshments outside in good weather, or in one of the suites (which would at the same time have been good advertising for the hotel), in the hotel kitchen, as a power break with various fruit juices, as a chance to taste different teas, etc. You don’t have to be a creative genius to come up with 10 different ideas. All you need is a little more customer-orientation. The problem is that the seminar manager of this hotel hadn’t taken part in a seminar himself in years and so had no idea what his seminar customers might appreciate.