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Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti

By Daniel Zanetti

Daniel Zanetti, an said professional just about successful and holding clients, explores the ways that dealers and repair companies can succeed in and win over new shoppers in quite a lot of industries together with: lodges; salons; garages; supermarkets; wellbeing and fitness and rest facilities; insurance firms; style outlets; airways; name facilities and plenty of more.

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Additional info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

Sample text

My bladder feels close to bursting, but although I really do desperately need to go, I check my watch. Perhaps I can hang on until I get to my destination; then I won’t have to use the toilet on the train. There’s nothing I hate more. From the overall colour scheme to the toilet bowl itself, the key design statement on trains is ‘dingy’. The chances of finding a clean toilet are approximately zero, though in fact, all the designer had to do was to combine the practical with the aesthetically pleasing.

The only question is, where can we find that innovation? See things through the eyes of your customers and be innovative! Customers want good service, but they complain of getting Amaze Your Customers 1-146 18 30/11/05 4:38 pm Page 18 Amaze your customers! poor value for their money, unfriendliness, inefficiency, etc. Only by providing customer-oriented service will a company get its customers to perceive a service they would normally take for granted as something special. This gives a company several decisive advantages: ● The customer sees the price–performance ratio as positive.

The hotel is situated in such beautiful surroundings, and yet none of their overworked employees thought of serving the refreshments outside in good weather, or in one of the suites (which would at the same time have been good advertising for the hotel), in the hotel kitchen, as a power break with various fruit juices, as a chance to taste different teas, etc. You don’t have to be a creative genius to come up with 10 different ideas. All you need is a little more customer-orientation. The problem is that the seminar manager of this hotel hadn’t taken part in a seminar himself in years and so had no idea what his seminar customers might appreciate.

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